Welcome to the
Good Trouble Company

Because extraordinary things don’t happen in the comfort zone.

Good Trouble was founded on the idea that we care about people enough to tell them the truth and respect them enough to know that they can handle it.

Elaine & Grace, Founders The Good Trouble Company

True Honesty is Rare

At the Good Trouble Company, we make one sure promise –
to always tell it like it is.

Even when it’s hard to say. Or hard to hear. It’s what you will love about working with us. And it’s the secret sauce that helps us build winning solutions for you and your organization.

We specialize in building high performance cultures & healthy functioning organizations

Honest Relationships + the Right Risks = Confidence to Act

Our experience as c-suite leaders within industry-leading organizations has taught us that winning teams have leaders who think and act differently. They have teams aligned with a compelling purpose. They use all of this to have competitive edge in performance.

We started The Good Trouble Company to maniacally focus on helping your organization and your leaders have all of this. And more.

Our honest, unfiltered and, at times, provocative approach gives you and your team the clarity and courage to think differently. To align your teams and people leaders with purpose. To realize that edge.

We would love nothing more than to enable your extraordinary success –
the achievement of not only WHAT you have set as your goals but HOW you want to get there.

If you share our burning desire to make things better and are not afraid of the truth, please invite us in. We will jump at the chance.

Get ready for some Good Trouble!

Adjective | /gud/ noun | trou-ble |

A movement or cultural shift that stands up for and fights for extraordinary results that shape a better workplace (typically looking through the lens of culture, leadership and employee experience). Especially by going beyond the status quo, daring to be curious and empowering those who want to be better.

…”Elaine challenges the status quo in almost everything she does, and she does it in such a way that it's contagious beyond the confines of her direct team. She doesn't settle, she sparks imagination. She doesn't dictate, she leads by example. And she doesn't just get the job done, she gets it done well.”

Elizabeth Jones, SVP, The Michael Alan Group

…”I can undoubtedly say that in my entire career I have encountered few leaders that are as extraordinary as Elaine. Her passion for culture, visionary intellect, ability to inspire and execute, allow her to enjoy great success – and she has the results to prove it. Under her leadership, Northwell Health, the largest employer in New York State, achieved the 85th percentile rank nationally in employee engagement. That’s unparalleled!”

Sven Gierlinger, Chief Experience Officer, Northwell Health

…”I was amazed by her strategic and engagement skills. She knows how to get the best of employees and keep their motivation at the highest possible level. Every interaction I had with her were a great pleasure and she was always receptive to new ideas on how to nurture talents and improve employee’s engagement. Human Resources are often considered as a pay slip and administration tasks-only function; Grace approaches it from a human perspective and always tries to look at ways to increase employee retention rates, working conditions and allow employees to stand up for themselves.”

Antoine Grillion, Serena House

…”With her sharp wits and innate attention to our organization's needs, Grace is able to envision, articulate and then execute strategies that really work. We've been so fortunate to have her as a partner. Highly recommend her for all facets of talent, HR and culture building.”

Ally Bunin, SVP Employee Practice, MSL Group

…”When I heard that Grace and Elaine were teaming up to form a new company, I immediately thought, “wow, these two powerhouses are going to change the game. Natural born leaders, with an affinity for causing, as they like to say, good trouble, you will quickly come to understand why their collective experiences, skillsets and dynamic synergy can make a difference for your own leadership and change the way you approach your business. Run, don’t walk to sign these two up…before your competition does. You won’t regret it. In fact, you’ll wonder how you ever did without a little good trouble in your life!”.

Alan Murray, President and CEO, Empire Blue Cross (An Anthem Company)

Contact Us.

Are you looking for good trouble? Drop us a line.

Welcome to theGood Trouble Company